AMPlified News & Insights
Welcome to "AMPlified," our focused content stream dedicated to exploring the exciting and ever-evolving world of marketing, branding, creative and visual media. We'll be sharing insightful and inspiring perspectives on the latest trends, techniques, and innovations in the industry for small to medium business owners and entrepreneurs to quickly gather actionable steps on how best to market their companies & brands.
Websites Still Matter Websites are the epicenter of your brand. They are the online presence that can make a client stay or leave. Your brand’s ecosystem is directly tied to the website. Making it too complicated can dissuade clients. Too simple, and it looks like you are just getting started. The Key: Client Journey The…
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Introduction: In our latest podcast episode, we had the pleasure of speaking with Luc Fournier, a seasoned film producer with a wealth of experience in the creative industry. Luc’s journey is a testament to the delicate balance between artistic vision and commercial success. Here, we highlight two key moments from our conversation that shed light…
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Intentional Living and the Power of Routine with Nick Foley In the latest episode of our podcast, “Amplified,” we had the pleasure of hosting Nick Foley, a social entrepreneur, professor, and passionate advocate for inclusion. Nick’s story is not only inspiring but also a testament to the power of intentional living and the impact of…
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In the realm of B2B services, the power of podcasting to elevate brand awareness is a game-changer. With a dedicated studio at your disposal, the possibilities for creating engaging and informative content are endless. Welcome to the world of studio-produced podcasts, where media meets creativity to revolutionize your B2B service visibility. Dive into this piece…
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The Power of Story in Branding: Why It Matters More Than You Think In todays fast-paced world of marketing & entrepreneurship, brands are seeking innovative ways to stand out. But amidst the focus on visual elements such as logos, color palettes, and website designs, there’s a fundamental element that often gets overshadowed…. storytelling also known…
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Business vs Brand April, 2024. AMP has a podcast studio we built for our clients, because we realised that podcasts are a fantastic outreach platform, combined with the ability to use the clips from there too! At AMP we call this a “tool” for your brand. I will talk more on this, but for now…
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You’re doing it wrong, Friday thoughts I’ve been noticing a trend online recently. People are building brands in a strange way. Larger brands (corporate level) are this way because for the most part there’s too many parts that make it who it is. You don’t buy Nike shoes from John Donahoe you buy the swoosh.…
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As technology continues to advance, many people are wondering how artificial intelligence (AI) will affect the creative industry. While some may be concerned that AI could replace human creativity, let’s be real – AI is just a tool that we can use to enhance our work. It’s not going to steal our jobs, at least…
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It’s been a busy year this year. From directing live action commercials to CGI Tv spots we’ve been a happy crew of creatives. HUGE shout out to my team, who are badasses and I’m humbled to work with. Can’t wait to see what 2023 holds. Here’s some running thoughts to cap this year. Build a…
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Quiet quitting, is a term that has been rattled off after a massive section of the worlds workforce. The term alludes to employees, no longer following the beat of the drum. It brings to mind thoughts of people, tired, ambling through the office, ensuring their time isn’t well spent. How many of you feel this…
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