Your Repetitions Are Your Reputation. Your Brand Consistency Matters.

As I stared down at the words etched on my treadmill, “Your repetitions are your reputation,” I couldn’t help but think about how this simple truth applies to both running and business. Every morning, I wake up, lace up my shoes, and commit to running for a minimum of 25 minutes. In the early days, it was tough. My body resisted, and my mind searched for excuses. But as I stuck with this routine, I began to understand the power of consistency. It became clear that consistency wasn’t just about running; it was a key metric for achieving results in any area of life—especially in business.

In the world of business, much like in running, consistency is everything. A brand is a collection of aligned assets that tells the world what it stands for. You may have heard the saying, “A brand is what’s said about your business when you’re not in the room.” As the business owner, you are responsible for shaping that narrative. The more consistent you are in your actions, messaging, and values, the clearer the story people will tell about your brand.

So, the question we need to ask ourselves is: Is my brand consistent? This is one of the most crucial ways to determine if your brand truly is a brand or just a collection of disjointed efforts. Let’s explore three simple ways to test your brand’s consistency:

1. Visual Identity Check

Take a look at all your visual assets—your logo, color scheme, typography, and imagery. Are they consistent across all platforms and touchpoints? From your website to your social media profiles and marketing materials, consistency in visuals reinforces brand recognition and helps build trust with your audience. If your colors and fonts change from platform to platform, or if your logo looks different on your website compared to your business cards, it’s time to realign.

2. Messaging Audit

Examine your messaging—your tagline, mission statement, brand voice, and key messages. Are they aligned across all channels? Whether it’s your website copy, social media posts, or email newsletters, your messaging should consistently reflect your brand’s values and personality. Inconsistencies in messaging can confuse your audience and weaken your brand’s impact. Ask yourself: Do all the pieces of communication from my brand tell the same story?

3. Customer Experience Evaluation

Finally, consider the experience you deliver to your customers. Is it consistent at every touchpoint? From the first time a potential client interacts with your brand to the follow-up after a purchase, every interaction should reflect your brand’s values and promises. A consistent customer experience builds trust and encourages repeat business. If your customer service is stellar on social media but lacks follow-through via email, it’s time to realign those experiences.

How Did You Fare?

So, how did your brand stack up? Don’t worry if you found some gaps—consistency is a journey, not a destination. Just like Dug said in our recent podcast, it takes time and a single point of focus to bring everything into alignment. Start by building out your vision of where your brand is heading and realign your assets and messaging accordingly.

And remember, if you’re unsure of where to start or need a little help along the way, we’re just an email away. Consistency in your brand is crucial, and we’re here to help you get there.

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