
Why Websites Are Important for Your Brand.
Websites Still Matter
Websites are the epicenter of your brand. They are the online presence that can make a client stay or leave. Your brand’s ecosystem is directly tied to the website. Making it too complicated can dissuade clients. Too simple, and it looks like you are just getting started.
The Key: Client Journey
The client journey is the highest priority for all brands. But what does that really mean? (We like to keep things simple here at AMP).
Ask yourself this:
“If I knew nothing about my brand, would I understand it FULLY in 3 seconds of viewing time?”
If the answer is yes, great! Your brand identity is strong, and you’re ready to move on to the core data of the site (The 5 W’s – put a pin in that, we’ll circle back).
If the answer is no, STOP, DROP, and get into brand identity mode! Brand identity is about being able to identify a brand in a crowd and isolate its core practice. We can help…
Core Reason for Your Site
Got that brand identity locked in? Sweet. Let’s look at the core reason you have a site.
Start by assessing the 5 W’s:
Where
Where are you located? There’s no point in hiring a plumber from three towns over.
What
What does your brand do? We create brand identities and coordinate media to tell your brand’s story. That’s it. It needs to be SUPER simple.
When
When are you available or when did you start? Basic but essential information.
Who
Who are you and who is your audience? We’re a group of creatives, and we serve businesses looking to grow their brand to the next level. Identifying your target audience helps people understand if they’re in the right place.
Why
Why do you do what you do? This is the part we love the most. For us, it’s because we’re tired of seeing large brands push small businesses to the fringe. We LOVE the underdog. Helping brands grow makes our clients’ teams prosper, which in turn gives them the chance to enjoy life to the fullest. Your ‘why’ may be complex or simple, but it is the CORE of all your branding. Identify it clearly to create a rallying call!
Ready for the World
Forbes also has thoughts on this, taking “an outside-in” approach!
With all these tightened up, your website is ready for the world, for regular updates, and for some beautiful imagery (we suggest our sister company, Mind Fusion).
Still confused? Give us a call, and we’ll give you a head start on your competition.