Welcome to "AMPlified," a blog dedicated to exploring the exciting and ever-evolving world of creative and visual media, where we'll be sharing insightful and inspiring perspectives on the latest trends, techniques, and innovations in the industry.

People connect with people

By Ash Murrell / February 10, 2023

You’re doing it wrong, Friday thoughts I’ve been noticing a trend online recently. People are building brands in a strange way. Larger brands (corporate level) are this way because for the most part there’s too many parts that make it who it is. You don’t buy Nike shoes from John Donahoe you buy the swoosh.…

Read More

Artificial Intelligence, creativity & the future of art

By Ash Murrell / December 15, 2022

As technology continues to advance, many people are wondering how artificial intelligence (AI) will affect the creative industry. While some may be concerned that AI could replace human creativity, let’s be real – AI is just a tool that we can use to enhance our work. It’s not going to steal our jobs, at least…

Read More

End of year recap

By Ash Murrell / December 13, 2022

It’s been a busy year this year. From directing live action commercials to CGI Tv spots we’ve been a happy crew of creatives. HUGE shout out to my team, who are badasses and I’m humbled to work with. Can’t wait to see what 2023 holds. Here’s some running thoughts to cap this year. Build a…

Read More

Quiet quitting

By Ash Murrell / October 6, 2022

Quiet quitting, is a term that has been rattled off after a massive section of the worlds workforce. The term alludes to employees, no longer following the beat of the drum. It brings to mind thoughts of people, tired, ambling through the office, ensuring their time isn’t well spent. How many of you feel this…

Read More


By Ash Murrell / October 3, 2022

Its the swift spiritual kick to the head that alters your reality forever I’m nervous with every post I write, video or record. I feel insecure, and continuously wonder “who am I to [act] like an expert”? The simple fact of the matter is I’m very much a learner still, and a student. I haven’t…

Read More

Parkinsons law

By Ash Murrell / September 29, 2022

“A task will grow in importance based on the time you allot it.”   This ones for dreamers, builders and entrepreneurs.   Story time. AMP visual media started as a place. I wanted to build a studio that was cool, and chill and had Fridays off, and was basically a creatives’ dream. Clients could visit…

Read More


By Ash Murrell / August 30, 2022

This ones for the growing brands. SOPS or as we humans know them – “Ways we get shit done” are an incredible tool to help build out a streamlined system that you can communicate to your clients and your vendors or staff on how to do a specific thing. Have you ever felt your project…

Read More

Starting block

By Ash Murrell / January 8, 2021

The starting block. As creatives we often get this interesting phenomena, where we really enjoy something but don’t start. Staring at the project won’t make it work. You have to jump in with both feet and often people get a little cautious before doing this. I’ve found the best remedy is to simply just get…

Read More

Make it easy.

By Ash Murrell / July 28, 2020

Make it easy. People are lazy. Companies like Amazon know this fact, therefore they lean into a simple, easy to use system. Simplicity is key to online sales. How many times have you abandoned a cart, after the site asks for several hoops to jump through? Concise information signals confidence from the author. Case and…

Read More

Visual media

By Ash Murrell / July 28, 2020

Simplifying visual media Since this is the first blog-post for AMP, it seemed fitting for me to explain my concept, and ideas for your brands visual media needs here. My name is Ash, I’ve been a commercial photographer for over 5 yrs now. I’ve worked with a lot of different brands, some international, and some…

Read More