The journey downwards (A lesson for business)

Business vs Brand April, 2024. AMP has a podcast studio we built for our clients, because we realised that podcasts are a fantastic outreach platform, combined with the ability to use the clips from there too! At AMP we call this a “tool” for your brand. I will talk more on this, but for now…

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People connect with people

You’re doing it wrong, Friday thoughts I’ve been noticing a trend online recently. People are building brands in a strange way. Larger brands (corporate level) are this way because for the most part there’s too many parts that make it who it is. You don’t buy Nike shoes from John Donahoe you buy the swoosh.…

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End of year recap

It’s been a busy year this year. From directing live action commercials to CGI Tv spots we’ve been a happy crew of creatives. HUGE shout out to my team, who are badasses and I’m humbled to work with. Can’t wait to see what 2023 holds. Here’s some running thoughts to cap this year. Build a…

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Quiet quitting

Quiet quitting, is a term that has been rattled off after a massive section of the worlds workforce. The term alludes to employees, no longer following the beat of the drum. It brings to mind thoughts of people, tired, ambling through the office, ensuring their time isn’t well spent. How many of you feel this…

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SHAKUBUKU

Its the swift spiritual kick to the head that alters your reality forever I’m nervous with every post I write, video or record. I feel insecure, and continuously wonder “who am I to [act] like an expert”? The simple fact of the matter is I’m very much a learner still, and a student. I haven’t…

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