Febuary 2025 – AI dominates productivity, branding goes simple & brands focus on smaller influencers.

TLDR: As we navigate the dynamic marketing landscape of 2025, small businesses face exciting opportunities to transform their branding and digital strategies. Key trends reveal a landscape driven by AI, minimalist design, and innovative technologies that can help SMEs stand out in a competitive market. From AI-powered personalization to immersive brand experiences, businesses have unprecedented…

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From Corporate Chains to Sandwich Dreams

Introduction What happens when you find yourself sitting in a glass tower during a pandemic, questioning everything about your life? For Jimmy, it meant rethinking his career, confronting personal demons, and embarking on a journey toward happiness and self-discovery. In this episode of the podcast, Jimmy shares his raw and inspiring story—one of fear, courage,…

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How One Viral Video Skyrocketed XXL Scrunchie’s YouTube Growth

How One Viral Video Skyrocketed XXL Scrunchie’s YouTube Growth

  FIRST OFF, if you came here for Bruce Hijacking the podcast goto 5:07 (YW). In the world of social media, going viral is often seen as the ultimate achievement. For Tina, the founder of XXL Scrunchie, one viral video not only transformed her YouTube presence but also opened doors she never imagined. Lets check…

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Reality Check: Your Business is in Media Now

Whether we like to admit it or not, the world has changed dramatically in terms of media and brand awareness. Gone are the days when a simple business card and a listing in the Yellow Pages would suffice. Today, if you want to leverage the most undervalued outreach platforms, you must make serious waves in…

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Why Websites Are Important for Your Brand.

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Websites Still Matter Websites are the epicenter of your brand. They are the online presence that can make a client stay or leave. Your brand’s ecosystem is directly tied to the website. Making it too complicated can dissuade clients. Too simple, and it looks like you are just getting started. The Key: Client Journey The…

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PODCAST E8 – Amplified – Nick Foley & A life of cadence

Intentional Living and the Power of Routine with Nick Foley In the latest episode of our podcast, “Amplified,” we had the pleasure of hosting Nick Foley, a social entrepreneur, professor, and passionate advocate for inclusion. Nick’s story is not only inspiring but also a testament to the power of intentional living and the impact of…

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Stories matter more than you realise.

The Power of Story in Branding: Why It Matters More Than You Think In todays fast-paced world of marketing & entrepreneurship, brands are seeking innovative ways to stand out. But amidst the focus on visual elements such as logos, color palettes, and website designs, there’s a fundamental element that often gets overshadowed…. storytelling also known…

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