Marketing
The journey downwards (A lesson for business)
Business vs Brand April, 2024. AMP has a podcast studio we built for our clients, because we realised that podcasts are a fantastic outreach platform, combined with the ability to use the clips from there too! At AMP we call this a “tool” for your brand. I will talk more on this, but for now…
Read MorePeople connect with people
You’re doing it wrong, Friday thoughts I’ve been noticing a trend online recently. People are building brands in a strange way. Larger brands (corporate level) are this way because for the most part there’s too many parts that make it who it is. You don’t buy Nike shoes from John Donahoe you buy the swoosh.…
Read MoreArtificial Intelligence, creativity & the future of art
As technology continues to advance, many people are wondering how artificial intelligence (AI) will affect the creative industry. While some may be concerned that AI could replace human creativity, let’s be real – AI is just a tool that we can use to enhance our work. It’s not going to steal our jobs, at least…
Read MoreEnd of year recap
It’s been a busy year this year. From directing live action commercials to CGI Tv spots we’ve been a happy crew of creatives. HUGE shout out to my team, who are badasses and I’m humbled to work with. Can’t wait to see what 2023 holds. Here’s some running thoughts to cap this year. Build a…
Read MoreParkinsons law
“A task will grow in importance based on the time you allot it.” This ones for dreamers, builders and entrepreneurs. Story time. AMP visual media started as a place. I wanted to build a studio that was cool, and chill and had Fridays off, and was basically a creatives’ dream. Clients could visit…
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