Febuary 2025 – AI dominates productivity, branding goes simple & brands focus on smaller influencers.

TLDR: As we navigate the dynamic marketing landscape of 2025, small businesses face exciting opportunities to transform their branding and digital strategies. Key trends reveal a landscape driven by AI, minimalist design, and innovative technologies that can help SMEs stand out in a competitive market. From AI-powered personalization to immersive brand experiences, businesses have unprecedented…

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How to market your small business.

Market your small business

Hey there, Ash here. I’ve been in the marketing world for close to 2 decades now. During that time the rise of social media happened. The decline of TV, Radio & Newspapers happened. Marketing is the core problem many businesses don’t want to address. Here’s how to market your small business, simply and quickly with…

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Reality Check: Your Business is in Media Now

Whether we like to admit it or not, the world has changed dramatically in terms of media and brand awareness. Gone are the days when a simple business card and a listing in the Yellow Pages would suffice. Today, if you want to leverage the most undervalued outreach platforms, you must make serious waves in…

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Why Websites Are Important for Your Brand.

alt="Why websites are important for your brand"

Websites Still Matter Websites are the epicenter of your brand. They are the online presence that can make a client stay or leave. Your brand’s ecosystem is directly tied to the website. Making it too complicated can dissuade clients. Too simple, and it looks like you are just getting started. The Key: Client Journey The…

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PODCAST E9 – Amplified – Luc Fournier from the small business center

Introduction: In our latest podcast episode, we had the pleasure of speaking with Luc Fournier, a seasoned film producer with a wealth of experience in the creative industry. Luc’s journey is a testament to the delicate balance between artistic vision and commercial success. Here, we highlight two key moments from our conversation that shed light…

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Stories matter more than you realise.

The Power of Story in Branding: Why It Matters More Than You Think In todays fast-paced world of marketing & entrepreneurship, brands are seeking innovative ways to stand out. But amidst the focus on visual elements such as logos, color palettes, and website designs, there’s a fundamental element that often gets overshadowed…. storytelling also known…

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The journey downwards (A lesson for business)

Business vs Brand April, 2024. AMP has a podcast studio we built for our clients, because we realised that podcasts are a fantastic outreach platform, combined with the ability to use the clips from there too! At AMP we call this a “tool” for your brand. I will talk more on this, but for now…

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