Making the hard choices.

AMP Visual Media Studio

I want to start this blog post by saying, this is going to get a bit personal. Creating something new comes with a ton of different “learning experiences”. Mine came in the form of learning to run a business vs run in a business. Back in 2022 I made a specific choice: I’m going to…

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How One Viral Video Skyrocketed XXL Scrunchie’s YouTube Growth

How One Viral Video Skyrocketed XXL Scrunchie’s YouTube Growth

  FIRST OFF, if you came here for Bruce Hijacking the podcast goto 5:07 (YW). In the world of social media, going viral is often seen as the ultimate achievement. For Tina, the founder of XXL Scrunchie, one viral video not only transformed her YouTube presence but also opened doors she never imagined. Lets check…

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Reality Check: Your Business is in Media Now

Whether we like to admit it or not, the world has changed dramatically in terms of media and brand awareness. Gone are the days when a simple business card and a listing in the Yellow Pages would suffice. Today, if you want to leverage the most undervalued outreach platforms, you must make serious waves in…

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Why Websites Are Important for Your Brand.

alt="Why websites are important for your brand"

Websites Still Matter Websites are the epicenter of your brand. They are the online presence that can make a client stay or leave. Your brand’s ecosystem is directly tied to the website. Making it too complicated can dissuade clients. Too simple, and it looks like you are just getting started. The Key: Client Journey The…

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PODCAST E9 – Amplified – Luc Fournier from the small business center

Introduction: In our latest podcast episode, we had the pleasure of speaking with Luc Fournier, a seasoned film producer with a wealth of experience in the creative industry. Luc’s journey is a testament to the delicate balance between artistic vision and commercial success. Here, we highlight two key moments from our conversation that shed light…

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PODCAST E8 – Amplified – Nick Foley & A life of cadence

Intentional Living and the Power of Routine with Nick Foley In the latest episode of our podcast, “Amplified,” we had the pleasure of hosting Nick Foley, a social entrepreneur, professor, and passionate advocate for inclusion. Nick’s story is not only inspiring but also a testament to the power of intentional living and the impact of…

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The journey downwards (A lesson for business)

Business vs Brand April, 2024. AMP has a podcast studio we built for our clients, because we realised that podcasts are a fantastic outreach platform, combined with the ability to use the clips from there too! At AMP we call this a “tool” for your brand. I will talk more on this, but for now…

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People connect with people

You’re doing it wrong, Friday thoughts I’ve been noticing a trend online recently. People are building brands in a strange way. Larger brands (corporate level) are this way because for the most part there’s too many parts that make it who it is. You don’t buy Nike shoes from John Donahoe you buy the swoosh.…

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