Launch Your Brand with Confidence!
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Learn the essential steps to create a brand identity that stands out without breaking the bank.

It’s what makes your brand recognizable and memorable. It's what separates you from your competitors.
From your logo to your tone of voice, every element should reflect your brand’s core values.
Brand identity can be simplified to the following:
"We do X to serve X by removing or changing X making X feel X."
For example:
AMP VISUAL MEDIA. We do brand identity to serve small businesses by removing complexities and making the business owners feel confident in their new identity.
Define Your Brand’s Core Values: Identify what your brand stands for (and against), ensure it resonates with your target market.
Consistency is Key: Ensure that your brand identity is consistent across all platforms and touchpoints.
Does your brand sing clearly it's values or does it hide behind layers of bureaucratic dullness. Break away from "expected" and build something iconic.
- Audit Your Current Brand Identity:
- Evaluate Visual Consistency: Start by reviewing all your brand’s visual elements—logo, color scheme, typography, imagery, and design templates. Are they consistent across all platforms, from your website to social media profiles and marketing materials? Consistency in visuals reinforces brand recognition.
- Gather Feedback: Reach out to customers, employees, and stakeholders to gather feedback on how they perceive your brand. Are your brand’s core values and messaging coming through clearly? Are there any disconnects between how you see your brand and how others perceive it?
- Competitive Analysis: Look at your competitors. What are they doing right, and where are they falling short? Identify opportunities to differentiate your brand while still appealing to your target audience.
- Define Your Brand’s Core Values:
- Clarify Your Mission and Vision: Your brand’s mission is the 'why' behind your business, while your vision is what you aim to achieve in the long term. Clearly defining these will help shape your brand identity and guide all your branding efforts.
- Identify Your Brand Personality: Is your brand serious or playful? Innovative or traditional? Defining your brand personality helps humanize your brand and makes it relatable to your audience. Use personality traits to inform your tone of voice, visual style, and overall brand experience.
- Craft Your Unique Value Proposition (UVP): Your UVP is what sets you apart from the competition. It’s the unique benefit that only your brand can offer. Make sure your UVP is reflected in your branding, from your messaging to your design elements.
- Consistency is Key:
- Develop Brand Guidelines: Create a comprehensive brand style guide that outlines how your brand should be presented. Include guidelines for logo usage, color palettes, typography, tone of voice, and imagery. This ensures that everyone in your organization, from marketing to customer service, is on the same page.
- Align Across All Channels: Whether it’s your website, social media, email campaigns, or even customer interactions, ensure that your brand’s voice and visuals are consistent. Inconsistencies can confuse your audience and dilute your brand’s impact.
- Monitor and Evolve: Your brand identity should evolve as your business grows and the market changes. Regularly review and update your brand guidelines to reflect new goals, products, or shifts in your industry. However, ensure that any changes are still in line with your core values.
Your brand identity is more than just a logo or a tagline—it's the complete package that communicates who you are and what you stand for. A strong brand identity not only differentiates you from competitors but also builds trust with your audience. By investing in your brand identity, you're investing in the future of your business.
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A strong brand is a consistent brand. Develop a brand style guide that everyone in your organization can follow, ensuring that your visuals, messaging, and tone are aligned across all channels. But remember, consistency doesn’t mean rigidity. Your brand should be flexible enough to evolve as your business grows. Regularly monitor your branding efforts and make updates as necessary, but always keep your core values at the heart of your brand identity.
Consistency is key...
Don't leave it to chance.
Your brand’s core values are the foundation of everything you do. Start by clarifying your mission and vision—what drives your business, and what do you aspire to achieve? Next, define your brand personality. Are you fun and approachable, or serious and professional? These traits should influence every aspect of your branding, from your visual identity to your communication style. Your unique value proposition (UVP) is what makes your brand different from the rest, so make sure it’s front and center in all your branding efforts.
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