How to market your small business.

Hey there, Ash here.

I’ve been in the marketing world for close to 2 decades now.

During that time the rise of social media happened.

The decline of TV, Radio & Newspapers happened.

Marketing is the core problem many businesses don’t want to address.

Here’s how to market your small business, simply and quickly with little to no pain.

Understand the following: Where does your audience live, and engage with them there.

I’ll take 2 examples. The first will be a beauty brand, the second a personal coach.

Beauty brands are strong on TikTok & Instagram.

In this case it’d be wise to give make-up enthuisasts tips and tricks and insights on those platforms.

Personal coach, this is more people looking to get fit. TikTok & Youtube are a solid choice.

For fitness, it’s pretty straightforward. Share your love of something else, while doing fitness related things. “I love superhero movies, my favourite character is X” and then launch into how you can workout a specific way to get specific look (say ala deadpool).

Post once a day, and try a variety of things till you get comments. This applies to both businesses.

ATTENTION X ENGAGEMENT = RESULT

What do they like? Have real conversations with them. React to their responses in your posts. You’ll naturally grow on one of the most UNDERINDEXED marketing channels out there. Social media has all the eyes, so focus there. Once a day to start, then increase with volume. We have found podcast clips do tremendously well, and we believed in this process so much, we even made a simple studio to do exactlhy what I just mentioned.

If you’re wanting a more indepth look into how to market your small business, give me a shout, and my team will help you AMPlify your brand.