The journey downwards (A lesson for business)

Business vs Brand April, 2024. AMP has a podcast studio we built for our clients, because we realised that podcasts are a fantastic outreach platform, combined with the ability to use the clips from there too! At AMP we call this a “tool” for your brand. I will talk more on this, but for now…

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People connect with people

You’re doing it wrong, Friday thoughts I’ve been noticing a trend online recently. People are building brands in a strange way. Larger brands (corporate level) are this way because for the most part there’s too many parts that make it who it is. You don’t buy Nike shoes from John Donahoe you buy the swoosh.…

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Artificial Intelligence, creativity & the future of art

As technology continues to advance, many people are wondering how artificial intelligence (AI) will affect the creative industry. While some may be concerned that AI could replace human creativity, let’s be real – AI is just a tool that we can use to enhance our work. It’s not going to steal our jobs, at least…

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End of year recap

It’s been a busy year this year. From directing live action commercials to CGI Tv spots we’ve been a happy crew of creatives. HUGE shout out to my team, who are badasses and I’m humbled to work with. Can’t wait to see what 2023 holds. Here’s some running thoughts to cap this year. Build a…

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Quiet quitting

Quiet quitting, is a term that has been rattled off after a massive section of the worlds workforce. The term alludes to employees, no longer following the beat of the drum. It brings to mind thoughts of people, tired, ambling through the office, ensuring their time isn’t well spent. How many of you feel this…

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SHAKUBUKU

Its the swift spiritual kick to the head that alters your reality forever I’m nervous with every post I write, video or record. I feel insecure, and continuously wonder “who am I to [act] like an expert”? The simple fact of the matter is I’m very much a learner still, and a student. I haven’t…

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Parkinsons law

“A task will grow in importance based on the time you allot it.”   This ones for dreamers, builders and entrepreneurs.   Story time. AMP visual media started as a place. I wanted to build a studio that was cool, and chill and had Fridays off, and was basically a creatives’ dream. Clients could visit…

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SOPS

This ones for the growing brands. SOPS or as we humans know them – “Ways we get shit done” are an incredible tool to help build out a streamlined system that you can communicate to your clients and your vendors or staff on how to do a specific thing. Have you ever felt your project…

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Starting block

The starting block. As creatives we often get this interesting phenomena, where we really enjoy something but don’t start. Staring at the project won’t make it work. You have to jump in with both feet and often people get a little cautious before doing this. I’ve found the best remedy is to simply just get…

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