Creative Brief : Develop a positive client bias towards buying local, placing faces in business environments and developing a framework for potential add-ons post campaign. All this in a time when the pandemic is in full swing. Mask up, baby!
For this project we had an added problem with overall pandemic restrictions. Our team had to create masked and unmasked variants of these images for the municipality to use if they needed to. This projects key imagery was supported by sister videos, using a strict simple script to echo the buy local mantra, and developing Belleville as a welcoming place to meet local business owners. The campaign would also need to be modular, allowing for more to be added at a later date. Collaboratively working with the client, AMP created stills, motion ads with custom (local musician) musical track for this campaign.
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